Pink: it’s a colour that divides as equally as it conquers. A true love-it-or-hate-it shade, this season you will be hard-pressed to miss it.
Show in dozens of shows in every tone from the palest blush to a definite mauve, pink is undoubtedly this season’s shade of choice. But more than that, the way it has been shown on the catwalk reveals it as fashion’s big idea for autumn 2013.
What is immediately noticeable is how simply it has been presented. Worn in tailored separates at Simone Rocha or loosely draped as a single-breasted coat at Mulberry, this approach to pink is refreshingly no-nonsense. No girlie frills; just great, wearable pieces. This is a way to wear the classic, feminine shade without compromising on personality. The skirt suit from Jonathan Saunders, the throw-on-and-go duster coat from Missoni could not be further from the traditional view of pink: this shade is cool, sophisticated with plenty of attitude. A perfect, persuasive move aimed at those who thought they couldn’t do pink.
It’s the tailoring that really sells it: the classic cut of the coats seen at Celine and Mulberry create a quality of timelessness. Never before could pink be termed a neutral, but here it proves just as versatile as camel, brown and black. This is a hardworking colour; no more weighed down by associations of impracticality. It works beautifully with grey and black – lending a soft wave of colour to even the drabbest winter days.
While the new Autumn / Winter season is all about celebrating woman, this colour trend cleverly does so by tapping into our love of the familiar by re-defining a classic. The most feminine colour of all has been reworked to become an indispensable must-have. The lucky few who managed to get their hands on the elusive Marks & Spencer coat will not be wondering if their purchase bears out in terms of cost per wear. This baby will be worn again and again.
The idea of pink being frivolous and juvenile has been turned on its head. Cleverly styled, this new take on pink repaints itself as a full-on power shade. Worn as a statement piece, pink has finally reclaimed its high-fashion kudos – the last time it was this popular on the catwalk was the 1980’s. This time the shades may be muted, but the vision is not. No other colour in recent memory has undergone such a radical rethink as pink; this isn’t just about a new shade for a new season, but a new season for a shade we thought we knew inside out.
Very much a non-traditional colour for winter, this wave of new interpretation challenges us to look at colour again from scratch. Ditching those pre-conceived notions means that pink as a fashion concept has been expanded to become something fresh, bold and dynamic. No longer on the fashion sidelines, pink’s warmth and feminine charm are the touchstone for this season. Celebrating woman with sincerity and verve, winter 2013 has now arrived.
HELEN TOPE